Ava Announces Partnership with Actress Claire Holt
Ava Fertility Tracker Announces Partnership With Actress Claire Holt to Promote Awareness and Discussion Among Women About Fertility, Conception, Pregnancy Issues
“Vampire Diaries” star is company’s first official long-term brand ambassador
Ava, a medical technology company focused on innovations in women’s reproductive health, today announced it has partnered with actress Claire Holt on a year-long campaign to promote awareness around issues facing women trying to conceive and throughout pregnancy and post-partum.
Holt, best known for her roles in “The Vampire Diaries” and its spinoff series, “The Originals,” announced her pregnancy with husband Andrew Joblon in October. She will work with Ava to open the conversation on social media and in interviews about challenges she and other women encounter in the journey to motherhood and how the Ava bracelet, app and community platform can be a resource along the way.
“Earlier this year, I joined a club that no one wants to be a part of when I suffered a miscarriage. I discovered that 1 in 4 pregnancies end in loss and yet there is so little conversation surrounding fertility, miscarriage, and anxiety during pregnancy,” explained Holt. “It has become a passion of mine to seek out information and be a voice for those experiencing similar challenges. Ava’s mission is close to my heart, and I hope that as partners we can encourage meaningful dialogue and help women to better understand their cycles, fertility, and overall health.”
For Ava, which recently surpassed a milestone of 16,000 pregnancies among users (over 50 new pregnancies reported per day) since launching in July 2016, the Claire Holt partnership is significant as the company’s first longterm brand ambassador agreement.
“Claire shares our passion and commitment to help educate the community and reduce the stigma around the dialogue of fertility. From pregnancy to difficult topics like miscarriages and PCOS, our mission has always been to support women however we can in their fertility journeys,” notes Ava Cofounder Lea von Bidder. “Now we’re excited to be taking that to the next level by partnering with someone long term not only to speak to how Ava works, but help raise awareness and build conversation around women’s health and fertility.”