{"id":39856,"date":"2022-04-29T15:18:17","date_gmt":"2022-04-29T22:18:17","guid":{"rendered":"https:\/\/www.avawomen.com\/avaworld\/?p=39856"},"modified":"2022-04-29T15:18:17","modified_gmt":"2022-04-29T22:18:17","slug":"kellys-story","status":"publish","type":"post","link":"http:\/\/www.avawomen.com\/avaworld\/kellys-story\/","title":{"rendered":"How Kelly Avoided Costly &#038; Invasive Fertility Treatment"},"content":{"rendered":"<p><em>Does your company want to be a leader in inclusive family benefits? Share this story with your team.<\/em><\/p>\n<p>Like many women, Kelly spent her twenties worrying about avoiding pregnancy. When she was 35 and ready to start a family, she assumed it would happen quickly. But after eight months, she and her husband started to wonder what was taking so long.<\/p>\n<p>\u201cYou&#8217;ve been told your whole life you&#8217;re like the most fertile thing in the world, right? Like you get close to a guy and you&#8217;re afraid you&#8217;re gonna get pregnant. We just assumed it would happen really easily,\u201d she said <a href=\"https:\/\/fortune.com\/2022\/01\/31\/companies-fertility-benefits-great-resignation\/\">in an interview with <em>Fortune<\/em><\/a>.<\/p>\n<p>But then Kelly learned that her employer, like many in the US, offers fertility benefits for women like her, who don&#8217;t need advanced services like IVF, but nevertheless want to be proactive about the preconception process. She started using Ava Fertility. Instead of having to pay out-of-pocket for the device, Kelly&#8217;s employer-sponsored fertility benefits provided the FDA-cleared wearable fertility tracker for free.<\/p>\n<p>Four months after she started using the Ava bracelet in May 2021, Kelly learned that she was pregnant.<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Kelly thought getting pregnant would be easy. After all, she'd worked hard to prevent pregnancy throughout her 20s. But now that she wanted to start a family, it wasn't happening as quickly as she expected.\\n\\nBut Kelly's employer offered a tool for women like her: Ava Fertility. Kelly started using the FDA-cleared fertility tracking bracelet and found out she was pregnant four months later[1]. \\n\\nWhen it comes to getting pregnant, women like Kelly are left to fend for themselves until they've been trying unsuccessfully for a year\u2014at which point they are offered increasingly costly and invasive interventions. This is a missed opportunity for preventive fertility care. \\n\\nKelly's results are not a fluke: Ava's research shows that nearly 30% of sub-fertile women report pregnancy within one year of using Ava Fertility[2].\\n\\nIt's about time we had a preventive care option for fertility. Ava offers a simple, ready-to-deploy model to help women like Kelly conceive naturally while at the same time reducing costs for payers. \\n\\n1. https:\/\/fortune.com\/2022\/01\/31\/companies-fertility-benefits-great-resignation\/\\n2. \\&quot;Sub-fertile\\&quot; was defined as self-reporting trying to get pregnant for more than a year (or more than six months if over the age of 35) at time of onboarding. B. GOODALE, M. ROTHENB\u00dcHLER, M. CRONIN. Self-reported pregnancy rate among clinically subfertile women using a wearable fertility tracker. Poster presented at: ACOG Annual Clinical and Scientific Meeting; April 30 \u2013 May 2, 2021; Virtual.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1061821,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:12,&quot;23&quot;:1}\" data-sheets-textstyleruns=\"{&quot;1&quot;:0}\uee10{&quot;1&quot;:824,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}}}\uee10{&quot;1&quot;:1033,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\uee10{&quot;1&quot;:1112}\" data-sheets-hyperlinkruns=\"{&quot;1&quot;:824,&quot;2&quot;:&quot;https:\/\/fortune.com\/2022\/01\/31\/companies-fertility-benefits-great-resignation\/&quot;}\uee10{&quot;1&quot;:1104}\">When it comes to getting pregnant, women like Kelly are left to fend for themselves until they&#8217;ve been trying unsuccessfully for a year\u2014at which point they are offered increasingly costly and invasive interventions. This is a missed opportunity for preventive fertility care.<\/span><\/p>\n<p>Kelly&#8217;s results are not a fluke: Ava&#8217;s research shows that nearly 30% of sub-fertile women report pregnancy within one year of using Ava Fertility<sup>1<\/sup>.<\/p>\n<p>It&#8217;s about time we had a preventive care option for fertility. Ava offers a simple, ready-to-deploy model to help women like Kelly conceive naturally while at the same time reducing costs for payers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does your company want to be a leader in inclusive family benefits? Share this story [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":39857,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[890,902],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.3 (Yoast SEO v18.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Kelly Avoided Costly &amp; Invasive Fertility Treatment - Ava<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.avawomen.com\/avaworld\/kellys-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Kelly Avoided Costly &amp; Invasive Fertility Treatment\" \/>\n<meta property=\"og:description\" content=\"Does your company want to be a leader in inclusive family benefits? 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