How Kelly Avoided Costly & Invasive Fertility Treatment
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Like many women, Kelly spent her twenties worrying about avoiding pregnancy. When she was 35 and ready to start a family, she assumed it would happen quickly. But after eight months, she and her husband started to wonder what was taking so long.
“You’ve been told your whole life you’re like the most fertile thing in the world, right? Like you get close to a guy and you’re afraid you’re gonna get pregnant. We just assumed it would happen really easily,” she said in an interview with Fortune.
But then Kelly learned that her employer, like many in the US, offers fertility benefits for women like her, who don’t need advanced services like IVF, but nevertheless want to be proactive about the preconception process. She started using Ava Fertility. Instead of having to pay out-of-pocket for the device, Kelly’s employer-sponsored fertility benefits provided the FDA-cleared wearable fertility tracker for free.
Four months after she started using the Ava bracelet in May 2021, Kelly learned that she was pregnant.
When it comes to getting pregnant, women like Kelly are left to fend for themselves until they’ve been trying unsuccessfully for a year—at which point they are offered increasingly costly and invasive interventions. This is a missed opportunity for preventive fertility care.
Kelly’s results are not a fluke: Ava’s research shows that nearly 30% of sub-fertile women report pregnancy within one year of using Ava Fertility1.
It’s about time we had a preventive care option for fertility. Ava offers a simple, ready-to-deploy model to help women like Kelly conceive naturally while at the same time reducing costs for payers.
