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Ava

Why Does the Ava Sensor Look Like a Butt?

The Ava bracelet is the result of years of clinical research and collaboration between data scientists, doctors, women’s health experts, and engineers. It represents the most advanced fertility monitoring technology available on the market today, with sensors that can detect a woman’s fertile window with unprecedented precision.

And it looks like a butt.

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Look, we’re a bunch of science nerds. Call us naive, but we designed the sensor pod to look like mitosis. You know, the amazing process of cell division that happens when sperm meets egg? AKA the miracle of life?

On Facebook, all anyone saw was a bootie. Here is a small sampling of the feedback we received:

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But you know what? You can’t let yourself get too down about this kind of thing. Here’s how we respond:

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