Meet Ava

A Cycle Tracker for the 21st Century

About 2018-02-01T12:45:17+00:00

Technology is making our lives easier than ever before. With one tap, we can call a car to pick us up, order dinner, or share a photo. But when it comes to issues that specifically impact women, we’re often stuck in the last century. Women’s health tracking is one of these issues.

There hasn’t been any true innovation in this area for decades.

We built Ava because we believe that women deserve a more modern method of tracking their cycles and their health at every phase of life. They deserve accurate, reliable data about their fertility, about pregnancy, and how their cycle fits into the bigger picture of their health—delivered in a way that’s convenient and non-invasive.

Why we created Ava

Meet the People Behind Ava

The people behind Ava share a commitment to transform the technology of women’s health. We’re motivated by watching couple’s lives change for the better after using our product. Every single one of us is ridiculously enthusiastic about bringing Ava to women around the world.

See our open positions

Renate Schreiber

Chair of the Board

Until 2015, Renate Schreiber was CEO of Medela Group, a leader in breastfeeding products and medical vacuum solutions with distribution in more than 90 countries. Her global network to key opinion leaders, experience in women’s health, and the track record to build high-growth medical device companies is highly relevant to make Ava a global success. Renate has studied at the University of St. Gallen / Switzerland and Harvard Business School / USA. She joined Ava’s board of directors at the end of 2015.

Benedikt Baumgartner, PhD

VP Software

Benedikt has an Master in electrical engineering and a PhD in computer science, both from TU München / Germany. During his PhD Benedikt worked on the automation of cardiac devices and algorithms for robust patient monitoring in close collaboration with healthcare professionals. Benedikt is the author of several publications and presented his results at various international conferences. Before joining Ava in October 2015, Benedikt worked as a product manager for Biotronik, one of the world’s leading manufacturers of cardio- and endovascular medical devices.

Lea von Bidder

President Ava Science and VP Marketing

Lea co-founded L’inouï, a premium chocolate production and retail chain in Bangalore, India. She holds a Master’s degree in global entrepreneurship from EM Lyon in France, Zhejiang University in China and Purdue Krannert University in the USA. She obtained her Bachelor’s degree from the University of St.Gallen and HEC Montréal in Canada. In between her studies, Lea worked for the marketing division of Procter & Gamble in Frankfurt and for a strategy-consulting boutique in Paris.

Philipp Tholen

Co-Founder, VP Product & Operations

Philipp has a bachelor degree in mechanical and process engineering and a master’s degree in Management, Technology and Economics, both from ETH Zurich. He started his career in the marketing department of Porsche AG in Stuttgart. Thereafter, he joined an international corporation active the pharmaceutical and medical industries. After two years, Philipp took over responsibility of their medical division. In 2011, Philipp became managing director of the company’s business in South Africa. After three years in Johannesburg, Philipp joined the Ava team. He is currently responsible for product management and operations.

Pascal Koenig


Pascal has worked in wearable tech for more than ten years. He built up smartwatch company Limmex and research company Smartwatch Group. Pascal won various international prizes for his projects and was named one of the 300 most influential Swiss persons by the Swiss business magazine Bilan. Pascal has studied at the University of St. Gallen and Columbia Business School. Before focusing on wearable technologies, he worked as a product manager at medtech company Synthes and as a business consultant at McKinsey.

Peter Stein


Peter has spent the last 10 years building up high-tech ventures. Before Ava he co-founded greenTEG, where he developed various sensor solutions for OEM customers. Prior to that, he built up the renewable energy project developer sol-E Suisse as CTO. He holds several patents and has received various startup and technology awards. Peter studied mechanical engineering at ETH Zurich and holds an executive diploma in management from the University of St. Gallen. He is member of the American Society of Reproduction Medicine (ASRM).

Lisa Falco, PhD

VP Data Science

After an MSc in Engineering Physics from Chalmers University of Technology in Gothenburg/Sweden, Lisa did a PhD in biomedical signal processing at EPFL in Lausanne/Switzerland and was a visiting researcher at Harvard Medical School in Boston/US. Lisa worked in the algorithm and signal processing teams of Solianis (non-invasive measurement of blood sugar) and Scanco Medical (microcomputed tomography scanners). Lisa is the author of several patents and has presented scientific results at various international conferences.

Prof. Dr. Elena Gates

Medical Advisor

Prof. Dr. Elena Gates is a general obstetrician and gynecologist at the UCSF Obstetrics & Gynecology faculty practice at Mission Bay, which Gates was responsible for opening in 2011. Gates serves as vice chair of the Department of Obstetrics, Gynecology and Reproductive Sciences at UCSF. She graduated from the University of California, San Diego School of Medicine and completed a residency in obstetrics and gynecology at UCSF. She joined Ava’s scientific advisory board in 2016 and advises Ava on medical topics in the US.

Prof. Dr. med. Brigitte Leeners

Scientific Advisory Board

After medical studies at the University of Aachen/Germany, Prof. Leeners became a senior physician at the University of Zurich/Switzerland. One of her main research topics is mathematical modelling of the menstrual cycle. Prof. Leeners’ research has been published in leading publications in the field of gynecology and reproduction medicine around the world. Prof. Leeners has been strongly involved in the scientific studies of Ava, and joined the scientific advisory board in 2015.

We’re hiring!

See our open positions

Get in touch

Ava AG
Räffelstrasse 26
8045 Zürich

Ava Science Inc.
965 Mission Street
San Francisco, CA 94103
United States

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Jade & Tanner Got Pregnant with Ava!

Thank you everyone for all the support and for sharing your stories since we announced our pregnancy on Wednesday! We are so excited! For those of you who have been following us for a while, you may have seen our past post back in November about using the @avawomen bracelet to help us get pregnant faster. We got pregnant really soon after we started using Ava! I wore the bracelet every night while sleeping and Ava told us which five days were the best days to try for a baby each month. It took so much stress out of the process and was so easy to use. Since so many of you have kindly opened your hearts to me and have shared your stories about trying to get pregnant, I wanted to share what worked for us. Also, I've partnered with Ava to get you all a $20 off coupon code: JANNERBABY I'll be using Ava for all our future pregnancies and cycle tracking between babies. Thank you, Ava.

Mamiblock Got Pregnant with Ava!

@Mamiblock​ benutzt nun auch Ava! Hier ein kleiner Ausschnitt aus Julias Beitrag auf Youtube in dem sie erklärt, wie Ava funktioniert! Wir sind gespannt, wie es weiter geht mit Ava und Julia! Einen erholsamen Samstag Euch allen!

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